Illinois Insurance Guaranty Fund (IIGF)
Illinois Insurance Guaranty Fund (IIGF) creates a new look to help humanize and modernize their guaranty services for the state of Illinois.
Illinois Insurance Guaranty Fund
The Illinois Insurance Guaranty Fund is a non-profit organization created to act as the “safety net” for Illinois property and casualty insurance companies and their policyholders. Since the process of insurance liquidation can be intimidating and confusing to first-time viewers, IIGF came to ShineThru to receive guidance on how to humanize the experience and make IIGF more approachable and understandable.
In order to make some of the material more digestible for clients, it was important us to create clear and concise verbiage, along with promises that were genuine. We worked with IIGF to pinpoint the types of clients they served, and honed in on their needs and concerns throughout the onboarding process. We also spent time reframing some of the denser content to be more educational and visually appealing, creating a refreshed digital identity altogether.
With this information, we completed a full branding workshop and branding deck where we pinpointed goals, clients, promises, graphic designs, and much more. Check out an example here!
“Paige is a great partner for helping you better share what your company is really about. She’ll take the time to understand what’s important to you and what’s important to your audience.”
Working with IIGF, we created a customized brand deck.
Testimonial Interview
With Executive Director Tim Schotke
What were your biggest pain points before working with me?
I wasn’t happy with the impression made by IIGF’s logo, website and printed materials. They were badly outdated and in need of a refresh.
How did you feel about the value I provided? Did I help solve your pain points?
Paige worked closely with me to revamp our organization’s look and went on to help us produce brand new assets we could be proud of.
Was there anything that pleasantly surprised you while working together?
I was surprised by the interest Paige showed in learning about what we do – not the easiest thing to explain – before getting to work on her recommendations. It resulted in a better product, and not something generic and forgettable.
Is there anything you'd like future prospective clients of mine to know about working with me?
Paige is a great partner for helping you better share what your company is really about. She’ll take the time to understand what’s important to you and what’s important to your audience.
