Brad Ryan’s Real Estate
Brad Ryan’s Realty creates a new look to help showcase their value, offer thought leadership, and scale to all new heights!
Brad Ryan’s Real Estate & Home Loans
Brad Ryan (from @bradryansrealestate) is recognized throughout Chicagoland as a reliably dynamic and attentive real estate partner. Yielding the ability to help his clients buy, sell, and borrow, Brad is passionate about delivering exceptional white glove service to all of his clients, with a deep respect for everyone's time and money throughout the process.
Although he brings the highest value available on the market, when he first came to ShineThru for branding guidance, his message, look, and impact wasn’t as clear as it could be. Together, we worked to entirely revamp his brand identity and website design to showcase all that his real estate skills have to offer.
The Competitive Insights:
After deep competitive analysis, we recognized that Brad’s brand had the opportunity to vastly set itself apart in the Chicagoland real estate market by expressing:
His dynamic, honest approach to real estate
His speed of response and attention
His ability to get his clients the trifecta- their home loans, their sale, and their purchase. Even if they don’t need all three, they can still rest assured that Brad is the guy to ask questions to rely on now and down the road.
It was also clear that Brad takes a no bullsh*** approach to business, which is often a breath of fresh air compared to many over-the-top competitors. They can let their guard down with Brad and trust him quickly.
To make this clear, we built a brand that quickly demonstrates that he is trustworthy and highly engaged, but also a professional communicator, skilled mediator, and authority in Chicagoland.
Incorporating professional branding, high quality photos, before and after staging images, pictures of happy clients in front of their homes, and pictures/videos of HIM showing his helpfulness were all important to bolstering his brand and setting him apart from the rest.
“Paige is a great partner for helping you better share what your company is really about! She’ll take the time to understand what’s important to you and what’s important to your audience.”
Working with Brad Etlin, we created their customized Wordpress website that is user friendly for clients and much more approachable for all parties involved.
Testimonial Interview
With Brad Etlin
Question 1: What were your biggest pain points before working with me?
Answer: I needed help clarifying and differentiating my value proposition to my various client types.
Question 2: How did you feel about the value I provided? Did I help solve your pain points?
Answer: Yes, Paige was patient and helped me open up about what makes me different, and better, in the market.
Question 2: Was there anything that pleasantly surprised you while working together?
Answer: I knew I needed help, and was hopeful that Paige could deliver, but I honestly didn’t know exactly what I was signing up for, and was very pleasantly surprised at how Paige was able to really help me clarify and strengthen my brand.
