Strategic, magnetic brands

that convert

Brand Strategy

In addition to your brand’s design, there’s an equally critical component to craft a truly remarkable (and memorable!) brand— and that’s the strategy behind it all.

Think of this as your core intelligence behind your business's market position. Your brand strategy will present a thorough competitive analysis, a well-defined target audience, and clear value propositions that set your brand apart, and help your clients easily remember and refer you.

Presented in a comprehensive strategy deck, this serves as the roadmap for navigating market dynamics, aligning your offerings with customer expectations, and articulating why your brand matters.

What’s included in the deck:

  • Business mission, vision & values

  • Competitive analysis & strategy

  • Target Audience profiles & storylines

  • Strategic guidelines:

    • Value proposition --Key value points --Tagline

“Wouldn't be here without ya!!! Seriously, I was basically HIDING from the public with my old branding! So you essentially gave me permission to SHINE :) “

-Victoria | Professional and Certified Health & Lifestyle coach | Be Victorious Coaching

Our Signature Process

Here is our custom branding process that will ensures all of our time together runs smoothly and is as effective as possible. Here’s how it works:

  • In this call we’ll talk through your business goals and project timeline. Afterward, we follow up with a custom project proposal that includes itemized deliverables, overall investment costs, and a detailed service agreement.

  • We will schedule an online or in-person (NYC or Jersey) strategy consultation which will be equal parts business coaching and done-for-you brand strategy. We’ll discuss all aspects of your strategy, including (but certainly not limited to!) you brand’s story, ideal clientele, key messaging, competitive analysis, value propositions, taglines, and much more.

  • 2-3 weeks after the brand strategy session, you'll receive a presentation that shows:

    • Business mission, vision, values

    • Competitive analysis & strategy

    • Target Audience profiles & storylines

    • Strategic guidelines:

    ◦ Value proposition

    ◦ Key value points

    ◦ Tagline

  • Depending on the depth of your band strategy, we’ll include multiple rounds of editing & revisions, delivered via email or video call, to refine your brand strategy.

  • It’s launch time! With all elements combined and agreed upon, your new brand strategy is ready to be added and executed upon.

“Paige is wildly talented in the marketing and branding world. She’s a ray of sunshine and will pull out your personality and message in a short time.”


-Andy | Executive Coach| Andy Hite Coaching

Why ShineThru?

What separates us from the other guys

We care deeply about the impact we’re helping you to create, and that you love your branding as much as we do. Here are our four promises for every brand we deliver:

  • We build all branding & marketing strategies from inside-out, so every single brand is unique & authentic to your business. No cookie cutter formulas here!

  • Expect high quality work & superior communication thanks to an agile, remote team of incredible humans who are passionate about their craft and dedicated to your results.

  • We work with you to craft messaging and branding in your unique style, applying psychology & storytelling to share your brand in a manner that feels personal & tailored to your client’s needs.

  • We utilize inbound marketing-- the art of attracting your ideal clients to you-- by creating valuable content and personalized experiences that make them notice you, trust you, & convert with ease.