Andy Hite Coaching
See how we helped this powerful, deep-work coach clarify his brand identity and share messaging that magnetizes his ideal clients
Andy Hite Coaching LLC
Andy Hite Coaching LLC is a business coach who helps entrepreneurs and executives to create tangible, lifelong results. He helps driven leaders & entrepreneurs sustainably lead from a place of power, learn to love the world around them, and live their life to their fullest potential.
Before Andy and I began working together, he wasn’t sure what his “identity” was. He had a four-page website that was created in a day through coaching conversation he had with a peer coach. The coach insisted that having “something” was better than nothing. So he threw up a landing page, and while he felt it was “just fine”, it certainly didn’t give a full look or feel of who he is or what he does to change his clients lives.
As I walked him through the importance of branding, we both agreed it was time for Andy Hite Coaching to ShineThru.
We began with a full branding workshop, where we nailed down all of the foundational pieces that would go into building hisbrand, business, and website. This included his why, its mission, personality, services, clients, and brand aesthetics. Check out an example here!
““What’s awesome about this entire process is how attuned Paige is to the person. Rather than just putting words to paper, she puts words, feelings, emotions, and the essence of who you really are to paper. She is able to feel into who your client is, and translate that in a way that others can feel and experience without being in their literal presence. It’s amazing.””
Click to View Branding Deck
Using this core direction, we developed his customized Webflow website, build out his authentic copy, and add conversion funnels throughout her site to help her land her dream clients!
Testimonial Interview
With CEO of Andy Hite Coaching LLC
What were your biggest pain points before signing on with me?
I had no idea how branding would play into my business. I knew what branding was, but I had no idea what my brand would be… and the truth of the matter is the idea of trying to get that out on paper was so overwhelming to me that I didn't know where to begin, or how to begin.
Tell me about the site you had before we worked together.
That particular website was born from a coaching conversation that I had with a peer coach. He said having “something” was better than nothing. He asked: “When can you have a site live?”, and I said “By next week”. And that was the extent of what that site was. I was simply trying to get something out there, and while I think it was fine, it didn't give a full look or feel of who I am, what I do, or who I help.
So then I come into the picture - how did you feel about the process, the work together, and what was created?
I was really impressed by your ability to get to the essence of who I am and what I do from a written word perspective - but also create the right look and feel. It’s like being able to like dial-up a website or a business card or something and go “oh, I know what that feels like. I know who that person is by what it's evoking from me.”
I had no idea this is what we would end up with!
I also loved the fact that you really listened to what I needed and listened carefully to what I felt comfortable doing, and what I didn't, and then you delivered on that.
I think you saw it was really clear that after iteration one I was still wildly overwhelmed, and then without even telling me, you were like: “I'm going to do this.” And you built it from the ground up, which was really what I needed- I couldn't have gotten there on my own!
Was there anything that pleasantly surprised you while working together?
YES, that you even did it for me! I was sitting here going “I have no idea where this will go or if I even have the bandwidth or the desire to take it from point A to Z.” And then you made it happen.
What's awesome about this entire process is how attuned you are to your clients. Rather than just putting words to paper, you put words, feelings, emotions, and the essence of who you really are to paper. She is able to feel into who your client is, and translate that in a way that others can feel and experience without being in their literal presence. It's truly amazing.
Is there anything you want future prospective clients of mine to know that may not be familiar with the whole “branding thing”?
You may question the investment, you may question its value, you may question any number of things, but trust me, just do it, it’s all worth it.
