What is a Brand, and Why Should I Care?
Do you want to know the best part of effective branding and marketing?
It’s the satisfaction that comes from sharing your business’ message and image in such a clear, authentic way that your dream clients can’t help but feel magnetized to you.
Sound too good to be true?
Trust me, it can happen, but it requires some work. Lucky for you, we’ve spent years honing this blueprint, and now are finally ready to share it with you all!
Through a tried-and-true balance of creativity, psychology, storytelling, and marketing strategy, we can teach you to position yourself to stand out authentically and magnetically amongst a sea of digital competitors.
It’s time for you to feel excited about your business's online presence, to attract a lineup of dream clientele, and to create the impact the world deserves finally.
When a strong brand is created, the business behind it can sell absolutely anything.
Did that grab your attention?
I hope so, because respecting this message could mean the difference between creating an impact in your space or barely causing a ripple.
Building your brand as the foundation of your business will be your biggest competitive advantage, and will help you to begin magnetizing clients and opportunities with ease if carried out correctly.
Defining a Brand:
What do you think of when I say “Brand” or “Branding”?
Do you start to picture logos, color palettes, font pairings, or influencer-led photostreams? As nice as these are to have, they’re tiny components of your brand’s identity.
A brand is how your business interacts with the world, and how the world comes to understand the personality of your business. A brand is built to strategically embody your business’ personality, purpose, and style of engagement with your ideal audience.
Brands seek to inspire, guide and educate people through their platforms. Through websites, social media, advertisements, print, content, and so much more. The goal of their products and services is to try to contribute to that definition and impact on that consumer’s way of life.
Separating Branding & Business
There is an important distinction to make between your brand and your business so that you understand how each function separately, but how they also thrive off of one another and intersect to create the biggest impact.
Your Business is an organization that formally sells a product, service, or opportunity. It applies to the actual products and services, and to the foundational elements of your organization’s structure, such as business plan, organizational charts, processes, and more.
Your Brand is the personality embodiment of your business, and how that purpose is represented to the world. It is the passion, the why, the look, the feel, and the personality behind your products or services.
Think, for a moment, about Nike, Google, and Lululemon.
Aside from dominating their space and their competitors, they’ve each found the key to tying their name to their bigger values, to connect with their audience, and to serve a bigger purpose. They’ve honed in on their underlying purpose, and continue to embody and communicate that message through their brands, which are now widely recognized and respected by their ideal consumers.
How Your Brand Can Support You In Selling (and Succeeding!)
When a brand is built on your purpose, on integrity, and on value, that’s where you begin to develop a know, like and trust factor with your engaged audience. When done purposefully and correctly, you will begin to notice the world being drawn to your business.
Newsflash: No one is just drawn to a business plan of a service or product.
For instance, no one just buys a membership, but they buy the transformation, the promise, the restuls, the “dream come true” - and that’s where your brand and marketing come in.
If you are a consumer-driven business then you need to get clear on your brand, and start sharing that personality, vision, and purpose daily to help your audience want to invest in you. This is the foundation of building out relationships that will lead to not only customers, but eventually raving fans!
It truly doesn’t matter if you choose to be the face of your brand or not. Build a brand in order to create the know, like, and trust factor that is needed in cultivating a supportive community and converting sales.
“A brand is the personality embodiment of the business, and is built to strategically embody the purpose of the business, the passion of the owner, and the interests and attitudes of its ideal customer. It’s the passion, the why, the look, the feel, and the personality. The more you show up authentically, the more magnetic you become as a person & a professional. Your brand will be your biggest competitive advantage in business and in life, and will help you shine through any scenario with ease.”