Every successful business has something unique that sets it apart—a reason it exists beyond just making a profit. That “something” is called your WHY. It’s the driving force behind your work, the spark that pushes you forward even when things get tough. Your “why” is personal, powerful, and the foundation upon which your business is built.

In order to "win" at marketing, you must start with a plan. Once you’ve built your unique brand and added it to a well-oiled website, it's time to create a plan to get your services known, liked, and bought from again and again. Stepping into this next phase of marketing involves setting up a strategic and enjoyable customer journey to guide new clients from the wild west of the internet over to your client sign-up list.

Let’s play a quick game, shall we? If I were to call you out right now and ask you a few questions about your business, could you answer them confidently and succinctly?